Built By Design

Long Weekend (formerly Coel Studio) is devoted to helping service-based-brands build long lasting and meaningful relationships with their customers. We tackle problems of all shapes and sizes & create brand cohesion that you won’t find through traditional processes.

We’re a small team with a large breadth of experience and expertise. We’ve tackled everything from a huge beer garden for a major amusement park, to a brand package for a one-woman Japanese custard shop. Whether it’s a shiny new brand package for your new bar, rethinking the packaging of a long standing line of beer, or creating the perfect space to enjoy lunch, we’re here to help you tell your brand’s unique story.


Services

Strategy

Brand Positioning
Creative Direction
Content Planning

Branding

Naming
Narrative & Messaging
Identity Systems
Typography

Packaging

System Design
Brand Expansion
Production Prep

Campaigns

Naming

Space

Signage
Wayfinding
Interior Design
Fixture Design
Temporary Displays

Digital

E-Commerce
Ordering Systems
Web Design
User Experience


Working with brands that want change.

Long Weekend works with brands just launching, looking to grow, or hoping to evolve. We want to be your partner, and help you take your brand to the next level.


The Crew

Barton Strawn

Managing Partner

The business half of the studio mullet. Drinks at least one pot of (black) coffee a day.

Jake Hill

Design Director

Master of shapes and colors. If anyone is bringing beer to the party, it’s this guy.


@longweekend.studio

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