Built By Design

Long Weekend (formerly Coel Studio) is devoted to helping service based brands build deep, long lasting and meaningful relationships with their customers. We tackle problems that are cross-industry and cross-disciple, creating brand cohesion unobtainable through traditional processes.

We’re a small team with a large breadth of experience and expertise. We’ve tackled everything from a huge beer garden for a major amusement park, to a brand package for a one-woman Japanese custard shop. Whether it’s branding, packaging, or creating the perfect space, we’re here to help share your brand’s unique story.



Brand Positioning
Creative Direction
Content Planning
Marketing Strategy
Social Strategy

Branding + Identity

Narrative & Messaging
Identity Systems
Brand Style Guides
Logo Design

Print + Packaging

Branded Collateral
Business Cards
Product Packaging
Shipping Packaging
Production Prep

Space + Experiential

Signage Design
Interior Design
Fixture Design
Temporary Displays
Design Intent
Bid Solicitation


Responsive Sites
Ordering Systems
UX/UI Design
Social Styles
Content Creation


Installation Management

Working with brands wanting change.

Long Weekend works with brands just launching, looking to grow, or hoping to evolve. We want to be your trusted partner, helping you take your brand to the next level.

The Crew

Barton Strawn

Managing Partner

The business half of the studio mullet. Drinks at least one pot of (black) coffee a day.

Jake Hill

Design Director

Master of shapes and colors. If anyone is bringing beer to the party, it’s this guy.

Ryan Francis

Environmental Designer

Some of the Long Weekend team refer to Ryan as “El D.” You can decide for yourself if thats good or bad.

Maria Lawson

Graphic Designer

Adding a dose of chill to the Long Weekend Team, Maria also runs her own CBD brand, Pepperwood Lane.

Friends of the Studio

Giorgio Roosta

Digital Marketer

While we often get the chance to build really cool websites, Giorgio helps us make sure they do more than just look good.

Rob Anderson

WordPress Developer

While we can make websites look nice, Rob helps us bring them to life.


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