Looking Back at 2020 & Moving Forward

by Barton & Jake

Just like the rest of the world, 2020 threw a few curveballs our way. We often found ourselves scrambling to make ends meet and get through. That said, we also realize how extremely fortunate we are to have made it through a year many businesses did not.

Now that we’re a few months into 2021, we’re still here, and Long Weekend has been taking time to reflect on 2020 and consider our path forward.

So, what’s the plan?

First, we will be more transparent as a studio. Just like most of instagram, we find ourselves curating and editing our online presence to make our work lives seem much more idealistic than they actually are. Showing the final polished version instead of the 50-100 failures & mistakes it took to get there. That’s not reality though, so we’re going to peel back our curtain and show you our process (sneak peak: nothing goes as planned).

Second, we will be more honest with ourselves. We love to think we can handle anything, overcome any obstacle, or accomplish any task. In reality, no one person or studio can do everything. During our reflections, we considered the feedback we’ve gotten over the years and narrowed down exactly what makes us valuable to our clients. As we look at our future, this means acknowledging what we’re good at, what we suck at, and trying to focus on the work we do best.

Third, we will work our asses off for work we want. When you’re new and small, you don’t always get to be picky about where your money comes from. However, uninteresting briefs often lead to uninteresting results, and that’s bad for us and the client. Moving forward, good enough isn’t good enough, and if it isn’t a hell yeah, it’s a no.

With all that in mind, we are putting some things into action… and we need your help.

We are no longer a “full-service” studio, instead, we will focus solely on interior and branding projects. We’ll be passing on marketing, social, and content creation projects. We have an excellent network of friends we trust and will refer them. We will also be limiting our web & digital projects to those directly tied to branding projects. 

We’ve come to realize our strengths reside in residential and hospitality projects. Our best memories revolve around great food, tasty drinks and the places we enjoyed them. Last year made us realize that those spaces are often our own homes. As we’ve invested in our own spaces, and helped many of our friends with theirs, we decided we should probably make this a part of Long Weekend. So, we will be adding single family residential work to our list of services, in addition to the large format residential and hospitality projects we already work on.

Looking ahead, we want to help our clients create extraordinary brands and spaces.

So, what do we need from you?

Well, as we open up the residential interiors portion of our studio, let us know if you or someone you know has a home project we can help with. Or, if you have a business and you’re trying to kick 2021’s ass, give us a call.

While this isn’t the wildest pivot, we’ll need some help from you, our community of friends, family and past/present clients to make it a reality.

Thank you all so much for your continued support! Stay safe, drink a beer, and have a good Long Weekend.

Barton & Jake