2019 / 2020
Salt Lake City, UT
Naming, Brand Strategy, Identity, Web Design, Content Marketing, Content Development, Social Management
Retailsphere Branding, Website, & Marketing
Retailsphere is an innovative SaaS platform that helps shopping centers, leasing agents, and retail managers find, research, and ultimately connect with potential brands to fill vacancies. While there may be other companies to collect and provide retailer data, Retailsphere has taken a fresh approach to collecting and providing this data, helping them grow quickly in the industry.
We were lucky enough to begin working with Retailsphere early in their launch process. Originally named Main Street Data Company, Long Weekend helped their team navigate the re-brand process which started with naming. While there were several names in the running, ultimately Retailsphere emerged as the clear direction and Long Weekend helped broker the exchange of the URL and social profiles for the client.
The rebrand became the building blocks on which we began creating a new web experience, with a clearly articulated brand position and a robust content marketing strategy. We coined the phrase “retail insights from every angle,” and leveraged that as our starting point for all communication.
Building a SaaS Brand
Branding a Saas company comes with its own set of necessities that are unlike other industries. Technology moves quickly, which means your brand needs to be simple, yet strong enough to be memorable. Your name needs to be relatively easy to remember, yet descriptive enough that people instantly start to understand the services you provide. Long Weekend worked closely with the Retailsphere team to develop this brand, which ultimately included a full identity, digital, and messaging strategy.
Grab the Attention of an Industry
Long Weekend was able to work with the Retailsphere development team to implement and launch a new marketing website for the brand. In tandem we secured and launched a full suite of social media outlets to ensure all digital touchpoints told the same brand story – retail insights from every angle.
A Message that Resonates
For those who work in retail daily, especially those who work as retail leasing agents, the industry has seen tumultuous times over the last decade. Our communication plan took that into consideration and was divided into two parts: (1) tracking and understanding brand closures, and (2) finding new and emerging retailers. This strategy was implemented by Long Weekend across blog content, e-book development, newsletters, and social posts.
We are very thankful to the Retailsphere team for trusting to usher in a new era for their company and develop a voice for them that their customers could identify with and wanted to listen to. We can not wait to see their continued growth!